GMF#23 | Kindness, Like Fireworks, Lights Up the Lunar New Year
TL;DR:
Lunar New Year reminds us that kindness, family, and connection are worth more than anything money can buy. Growing up, lunar new year commercials weren’t about selling products—they sold the idea of cherishing time with loved ones. From touching stories by Petronas and Singtel to universal tearjerkers, kindness transcends words and connects us all. This Lunar New Year, let’s savour the joy of giving and embrace the connections that make life special.
Lunar New Year Reflections: It’s a time to cherish family, kindness, and meaningful connections over material pursuits.
Memorable Ads: Petronas and Singtel commercials remind us to value loved ones and time spent together.
Kindness Transcends Words: Acts of kindness are universally understood and connect us all.
The Joy of Giving: Giving creates unmatched joy that enriches both the giver and the recipient.
A Call for Kindness: This Lunar New Year, let’s embrace kindness and make it a year-long tradition.
Lunar New Year: A Season of Kindness and Connection
The sound of laughter echoing in the house, the clink of chopsticks against porcelain bowls, and the hum of old Lunar New Year commercials on TV—it was the season of joy, family, and kindness.
Growing up, Lunar New Year wasn’t just about red packets and delicious meals. It was a time when even TV commercials shifted gears. Instead of selling products, they “sold” us something far more valuable: the idea that Lunar New Year is about cherishing loved ones and spending time with family.
One commercial that stands out for me is by Petronas. It’s one of those ads that has a touching twist at the end, one that leaves you smiling and thinking about the simple joys of life. I won’t spoil it for you, but trust me—it’s worth the watch. Here’s the link.
Singtel also released a heartwarming piece that reminds us how fleeting time with family can be. It’s a gentle nudge to be grateful for the people in our lives. You can watch it here.
Kindness Speaks Louder Than Words
The beauty of kindness is that you don’t need words to understand it. You feel it. It’s in the moments we share, the sacrifices we make, and the connections we build.
There’s a powerful tearjerker that beautifully illustrates this idea, showing how everyone has the capacity to be kind—and how that kindness connects us all. Watch it here and prepare your tissues.
The Secret Joy of Giving
Kindness has a secret—it may take time, but the joy of giving is one of the most rewarding feelings in the world. It’s something you have to experience to truly understand.
This video sums it up perfectly, capturing the universal truth that giving creates a joy like no other. Watch it here.
Wishing You Joy and Kindness
As we celebrate Lunar New Year, let’s take a moment to reflect on what truly matters. Be kind, cherish your family, and savor the joy of giving. These simple acts are what make life special.
This Lunar New Year, take a moment to reflect on what kindness means to you. Share a meal, lend a hand, or simply be present for your loved ones. Together, we can make the year ahead brighter for everyone.
From all of us at Give.Asia, happy Lunar New Year! May your year be filled with joy, kindness, and meaningful connections. 🌟
